The team: hoteliers working for hoteliers

With more than 20 years of experience in executive positions at companies such as Meliá, NH, Parques Reunidos and Deloitte, and a broad track record on advisory boards of companies such as The Leading Hotels of the World, Duetto, Sercotel or Selenta, José Ignacio leads Braintrust Hospitality, bringing each client a combination of strategic vision, execution capability and deep market knowledge, with a focus on delivering results and creating sustainable value. His experience combines management, M&A and consulting, allowing him to support each client from defining the strategy through to its execution, identifying opportunities, anticipating challenges and maximizing the value of each project.

With more than 10 years of international experience at companies such as Meliá and NH, Luis Cortés is a specialist in commercial strategy and project development in the hotel sector. His deep market knowledge allows him to bring a strategic vision, identify opportunities and design solutions tailored to each client's challenges. He stands out for his ability to lead projects, build relationships of trust and turn strategy into concrete action plans, combining sector knowledge, commercial vision and results orientation.

An expert in Asset Management and hotel operations optimization, with more than 25 years of international experience at management level at NH Hotel Group and Azora, as well as projects for companies such as Radisson and Story Hospitality. Jorge stands out for his strong execution capability, process optimization and drive for operational efficiency.

Financial director with more than 30 years of experience at listed companies, most of his career as a member of executive committees and leading teams in multicultural and international environments. Francisco has developed and implemented strategic plans focused on growth, revenue and profitability, with a solid track record in business transformation, process restructuring, shared service centers, M&A, treasury and compliance.

Extensive experience in the international hotel industry in loyalty programs, with more than 25 years at Meliá, where she was a key figure in the design, implementation and operation of Meliá Rewards. She has deep knowledge of the international market, strategic vision and a solid understanding of the technology and loyalty partnership ecosystem.

Professional with more than 25 years of solid experience in transforming the events and meetings business, sales strategy, technology and operations of the Group segment in the hotel industry, having worked at Ritz-Carlton, Meliá and NH. Samantha has a unique ability to define and implement optimal processes in the MICE segment.

With almost two decades of experience in the international hotel industry, Sara has developed her career at the intersection of brand, marketing, customer experience and operations. At Meliá Hotels International she worked in global areas such as PMO, Guest Experience, Loyalty and Contact Center, and then in brand, marketing and strategy for the Americas from Miami, Cancún and the Dominican Republic. She is currently Managing Partner and Chief Strategy Officer of the creative agency La Colectiva. Sara stands out for her ability to build brands and experiences that emotionally connect with people.

A specialist in the transformation of hotels and resorts, focused on improving the profitability and sustainability of the business model. His vision integrates the triple bottom line (Profit, People and Planet) and covers asset and resource management, commercial leadership and ESG, change management and hotel technology. Juan has implemented solutions that have generated significant improvements in profits and operational efficiency, and stands out for his practical approach, tailor-made strategies and close collaboration with each client.

In addition to leading the luxury division at Andersen Consulting Spain, Fabián has been an analyst for the Spanish market at Phocuswright for 12 years, and an advisor to Traveltech startups. He holds a Diploma in Hotel Management from UAH and has more than 20 years of experience in different roles. His natural space lies at the convergence of innovation, technology and the luxury sector, regularly speaking at national and international conferences and collaborating with tourism universities and business schools, where he shares acquired knowledge and emerging trends while connecting with the next generation of sector professionals.

Palmiro is one of Italy's most respected hotel executives, with extensive experience in Operations, Asset Management and transactions, after more than 25 years as General Manager at various hotels and hotel companies in Italy, including Meliá. Palmiro is a reference in asset management at European level and in Italian hotel development.

With more than 20 years of international experience in various positions within the hotel industry, with a strong focus on online distribution and Revenue Management. Demian has built much of his career at Meliá, where he held the positions of eCommerce Director for EMEA, B2B Digital Sales Manager in Spain and head of Revenue Management Support EMEA for online channels.

Blanca combines an operational foundation gained at NH Hotel Group with tourism marketing experience at Turespaña, where she contributed to the marketing plan and represented the institution at international trade fairs. For three years she has been part of Braintrust Hospitality, where she takes part in consulting projects of many kinds: market analysis, commercial strategy, strategic plans, operations optimization and support in hotel real estate transactions. She stands out for her cross-functional view of the hotel business, her analytical skills and her commercial orientation.

With more than 5 years of experience at various companies in Revenue Management, Operations and Food & Beverage, having worked as a Revenue Manager at Xotels, serving hotels around the world, and at Hotel Bécquer in Seville. He stands out for his strong analytical skills and revenue optimization capability.

A specialist in Revenue Management, with 10 years of experience in the tourism and hotel sector at companies such as Hotel Wellington, Viajes El Corte Inglés and Braintrust Hospitality. Her career across different areas of the industry has given her a global view of the business and a deep understanding of each client's needs, which she complements with a strong commercial and analytical orientation to maximize revenue.

A hotel revenue management specialist with experience in pricing strategy, forecasting, KPI tracking and inventory optimization. Her more than three years in the tourism sector began in hotel operations at Hotusa, giving her a complete view of the business, from customer service to defining commercial strategy. Cristina stands out for her analytical rigor, strategic vision and clear results orientation.

Specialized in the financial and commercial analysis of the hotel sector, he takes part in feasibility studies, asset valuations, occupancy, ADR and results forecasts, as well as in pricing, distribution and benchmarking projects against the competitive set. He also contributes to sector studies on the hotel market. A Business Administration graduate from IE University, Diego stands out for his analytical rigor and his ability to turn data into clear conclusions.

A professional specialized in evaluating real estate investments in the hotel and senior living sectors, with experience advising SOCIMIs, developers and asset managers. Her career in Mexico, the United States and Spain allows her to combine knowledge of different markets with analysis oriented to investment decision-making. Graduate in International Finance from the Universidad de Monterrey and certified in real estate valuation by the Instituto de Estudios Bursátiles.

Specialized in hotel Revenue Management, Eva holds a Master's in Revenue Management from Universidad Rey Juan Carlos and has experience in pricing strategy, demand calendars and STR/CoStar analysis. She works with a portfolio of short-term rental assets in Madrid and Bilbao, and has collaborated on market studies in international destinations such as Bangkok, Phuket, Vienna and Berlin. Her analytical and rigorous approach, combined with a strong client orientation, allows her to identify opportunities to optimize each asset's revenue.

A hospitality professional with international experience in Spain, Costa Rica and the United States, with a track record in operations, development and project management. Graduate in Hospitality Management from Les Roches and holds a Master in Management & Strategy, specialized in Finance and Investments, from IE Business School. She has experience in pre-opening projects, team coordination, stakeholder management and execution of strategic initiatives, combining operational knowledge with a vision oriented to investment and hospitality asset development.

With an international track record in the hotel sector, Miltiades brings more than three years of experience in hotel operations, sales, business development and consulting, including prior experience at Mandarin Oriental. He holds a degree in International Hospitality Business from Glion University and is currently finishing his Master in Management at IE Business School. Miltiades combines a solid operational understanding of the hotel sector with an analytical and commercial approach, taking part in international hotel projects focused on market analysis, commercial strategy, feasibility studies, revenue strategy and overall hotel performance.