Management, transactions, development and consultancy in the hotel industry

High value and top level

Our winning combination brings together an industry-leading team with more than 25 years of experience in multinational chains with hotel experts and multi-sector analysts and consultants who can accompany both the investor and the operator, providing in-depth market knowledge and a wide network of top-level contacts.

Braintrust Hospitality’s successful formula ensures maximum performance in every part of the business that each client requires. We can help you in your business strategy both in an integral and partial way.

Our differential value is our ability to execute and business vision, providing high value solutions through a unique combination of global experts in the hotel sector, analysts and consultants specialised in different areas and a network of contacts and alliances of the highest level.

A multidisciplinary team

José I. Sánchez Butragueño
Managing Director

After more than 20 years in management positions in companies such as Meliá, NH, Parques Reunidos or Deloitte and in advisory boards for The Leading Hotels of the World, Duetto, Sercotel or Selenta, José Ignacio leads Braintrust Hospitality bringing to all clients his strategic vision, execution capacity and deep knowledge of the sector in Management, Transactions and Consulting.

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Javier Serrano
Director, Development & Investor Relations

Javier has more than 20 years of international experience in the tourism industry, most notably as Country Manager for Spain and Portugal at STR Global and as Vice President Revenue Solutions at SHR Group. With great analytical, influencing and relationship building skills with clients and investors, Javier has a vast network of contacts in the hotel industry and investment.

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Gema Nieto
Transactions Director

More than 15 years of experience in the international hotel industry, especially in the area of Expansion, Development and Transactions in companies such as Hilton, Meliá or Playa Senator. With extensive knowledge in asset sale and purchase processes, brand development, negotiation of management and franchise contracts, feasibility studies, valuations and hotel repositioning projects.

Luís Cortés
Sales and Business Development Director

Specialist in commercial strategy in the hotel sector, with a deep knowledge of commercial networks and a wide network of contacts, backed by his more than 10 years working internationally in companies such as Meliá and NH. Luís generates a great empathy with clients, in addition to providing his commercial and business vision, he has a great capacity to develop new clients.

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Gisela Quintero
Director of Revenue Management - America

Gisela has more than 15 years of experience in various international hotel companies as Director of Revenue Management, at Meliá, Kempinski or NH, where she led, in her last role, the Revenue Management processes worldwide. Gisela, based in New York, leads the execution of Revenue Management services in the Americas and optimisation projects globally.

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Gloria López
Revenue Management - Europe Director

Gloria puts her more than 20 years of experience in international hotel companies at the service of our clients as Director of Revenue Management, having worked for Meliá and Hyatt. She is highly skilled at analysing and evaluating demand, detecting opportunities for improvement and defining strategies to maximise the profitability of the business.

Jorge Martin
Jorge Martín
Head of Asset Management and Operations Management

Jorge is an expert in Asset Management and optimisation of hotel operations, with more than 25 years of international experience at management level, having worked at NH Hotel Group and Azora, as well as on various projects for other companies such as Radisson and Story Hospitality. Jorge stands out for his enormous capacity for execution, process optimisation and the search for operational efficiency.

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Ronald Homsy
Business Development Director, UK, Middle East & USA

Ronald is a highly experienced and entrepreneurial global executive with notable business focus in EMEA and North America. Having founded and scaled various management and technology companies within the hospitality and travel sectors, he boasts a tremendous track-record in business development, an extensive network of influential figures within the industry and a sharp strategic acumen

Palmiro Noschese
Business Development Director, Italy

Palmiro is one of Italy's most reputable hotel executives, with a wealth of experience in Operations, Asset Management and transactions, after more than 25 years of experience as General Manager in several hotels and hotel companies in Italy, including Meliá. Palmiro is a reference in asset management at European level and in Italian hotel development.

Liliana Conde
Liliana Conde
Business Development Director, Portugal

Liliana is one of the most prestigious hotel executives in Portugal, with more than 20 years of management experience in several international chains. She stands out for her leadership skills, strategic vision, work capacity and network of contacts. She is also Associate Secretary General of the Portuguese Hotel Managers Association and a regular speaker at most of the hotel forums in her country.

Lucia Marzo
Lucía Marzo
Associate Partner, Executive Search

With more than 20 years of experience in various international companies, Lucía is an expert in Human Resources, especially in the hotel industry, highlighting her time at NH Hotel Group, where she was part of the transformation of the Company. With a special focus on talent search and development, she excels in the recruitment, management and development of human capital. Lucía teaches Human Resources at several business schools.

Sergio García Castillo
Sergio García Castillo
Food and Beverage Director

Sergio is a professional with more than 20 years of international experience in Food & Beverage, highlighting his time at Parques Reunidos as F&B Director for Europe. Sergio puts his experience at the service of our clients to improve their F&B management and control, optimising processes in order to maximise the profitability of the Food & Beverage area.

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Susana Miranda
Director of Loyalty & CRM

One of the most experienced professionals in the international hotel industry in Loyalty Programmes, with more than 25 years of experience at Meliá, where she was a key player in the design, implementation and operation of Meliá Rewards. With a deep knowledge of the international market, great strategic vision, extensive knowledge of the technological ecosystem and loyalty partnerships.

Samantha Pérez
Director of MICE Business

Samantha is a professional with over 25 years of solid professional experience in meetings and events business transformation, sales strategy, technology and operations in the Groups segment of the hotel industry, having worked for Ritz-Carlton, Meliá and NH. Samantha has unique capabilities in defining and implementing optimal processes for the MICE segment.

Demian Campos
Demian Campos
Director and Online Distribution & ECommerce

Demian has over 20 years of international experience in various positions within the hospitality industry, with a strong focus on online distribution and Revenue Management. Demian has spent most of his career at Meliá, with the role of Director of ECommerce for EMEA, B2B Digital Sales Manager Spain and Revenue Management Support EMEA for Online channels.

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Agustín Herrera
Upselling Director

Agustín has more than 20 years of experience in the hotel sector, where he has developed his entire professional career as a leader and responsible for upselling strategy in companies such as Hesperia and NH at a global level. He has trained more than 1,000 people and has won the Cegos Award for online training. He is a professor of Upselling at IFFE Business School and founder of the International Upselling Association.

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Ana Gil
Revenue Executive

Ana has more than 5 years of experience in various companies in the areas of Revenue Management, Administration and Operations. She stands out for her great capacity for adaptation and work, as well as her ability to analyse and evaluate the business, apply optimisation strategies and execute action plans. Ana holds a degree in Tourism and a diploma in Revenue Management from the Rey Juan Carlos University.

Dolores Mir
Dolores Mir
Revenue Manager

With more than 5 years of experience in various international companies in the areas of Revenue Management, Marketing and Operations. Dolores has worked for Iberostar Hotel Group in the Operations Department in different hotels of the group, as well as for GHR Rentals in the Revenue Management area, and she has also worked in the Marketing area in Germany for Estee Lauder.

Carlos Aguilar
Revenue Manager

Carlos has more than 5 years of experience in various companies in the areas of Revenue Management, Operations and Food & Beverage, having worked as Revenue Manager at Xotels providing services for different hotels globally and at the Hotel Becquer in Seville. He stands out for his great analytical and revenue optimisation skills.

Álvaro Castilla
Operations Analyst

Álvaro has more than 5 years of experience in various international companies in the areas of Revenue Management, Strategy, Investor Relations and Audit. Álvaro has worked for Meliá Hotels International in the Revenue Management Department, for AMRest in the Strategy and Investor Relations Department and for Banco Santander in the Audit Department.

Paloma Guede
Revenue & Operations Manager

Paloma has more than 10 years of international experience, both in Operations, Reservations and Revenue Management. She has mainly developed her professional career in Germany, where she has worked for companies such as Eurostars, Hilton and Scandic, contributing with her outstanding operational know-how and strategic vision.

Blanca Navajas
Sales Executive

Blanca is a young talent who already has outstanding experience, especially in the area of Sales, Marketing and Operations, having worked at NH Hotel Group and, specially, in Tourespaña as an executive in the Spanish Tourism Marketing Council, supporting the execution of the marketing plan and representing the institution in different international fairs.

Paula Herranz
Sales & Revenue Coordinator

Paula has 7 years of experience in both the hospitality and distribution industries. After working in the Operations area at the prestigious Wellington Hotel in Madrid, Paula has developed most of her professional career in sales functions at Viajes El Corte Inglés. Paula combines a great commercial and analytical profile.

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